Like i always tell my followers, SEO itself is a university and inside the university there are many Courses to study.
While some individuals are good in link building, others are good in structuring their contents to rank even with little or no links.
However, In whichever practices you do to gain organic traffic, We say You are an SEO expert.
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One thing that i have always loved so much is writing articles without sharing on social medias, forums or other online platforms but yet still get the required traffic from google search engine.
Too many things to learn about SEO and no matter how dedicated you are, You can never learn all.
What then do you need to improve your seo?
The things you need to know about SEO are the very few things to keep you going since you cannot possibly learn all. Some of them are link building and Content structure.
These two are the most essential apart from other basics such as submitting your site and sitemap to Google.
If only you can learn how to write articles that rank and also build worthy links to push up your articles, Then your success in any blogging niche you venture is guaranteed.
Am not actually here to tell stories about SEO, but only want to discuss some important facts, Tricks, And tips you might not know about SEO.
I won’t be giving detailed information on my list but with my little highlights, you can make further research.
83 Things You May Not Know About SEO As a Blogger
DA (domain Authority) and PA (Page Authority) don’t increase by Age:
Currently, a friend came to me and was asking “How long do i need to blog in order to get my DA (domain Authority) above 50+? I Just laughed it away because i immediately understood he’s a newbie.
Domain Authority (DA) don’t increase on How long your website has been registered but how far you’ve worked on it.
If Domain authority do increase by domain age, then i would secure many niches, Buy domain names around them and leave them for years while their DA keep increasing.
Am also sure many other bloggers would likely do that. But so unfortunate things doesn’t work that way.
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I have a friend who does Increase DA/PA above 30 even within one month old domain name (am sure you understand what that means) 30 PA isn’t an easy task. Many has been blogging for 3yrs or more without hitting 25 DA or PA.
Here’s what he does: He have many websites which he already added to his editor. These websites have High DA and PA and they allow you to build link around them (he just go about Building links around them and that’s all).
Nothing affects DA positively more than getting quality links even though there are many other factors to increase domain authority.
Write quality contents, Build quality back links, Get more social shares and engagement, Your DA will Increase naturally as you continuously doing these practices.
Do You Know: You can Rank Google Front Page without Back Links?
Many bloggers and so called SEO experts has so much created the impression “that you cannot appear on google top page without quality back links. But that’s not true.
The only reason why you can’t show up on google front page is when you are writing competitive keywords crowded with many authority Blogs.
Imagine Blogging the same keywords on your 1week old blog with BBC.com, Naijaloaded.com, punch.com, Naijapal.com, Shoutmeloud.com and others when you know well that those blogs are hard to beat.
The reason why they are hard is because “they have many quality back links plus High DA. And as such, if you must compete with them, then you must be in their class or be ready to fail.
How To gain more traffic with less or no links
Figure a low competitive blogging niche, Write and target less competitive keywords. In addition, Exact match domain names do help.
When choosing a blogging Niche, Exact match Domain names do help because it’s one among the greatest ranking factors.
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I wanted to write about paypal related articles in Nigeria and building a micro niche around it, so i chose the domain name Paypalnigeria.com where my target keywords is PayPal Nigeria and in no time, i was already ranking for everything related to PayPal in Nigeria even with little links because my Domain name has done the work already. (the power of exact match domain name over Google Ranking).
Time is Not left out When it comes to Seo Ranking
When i nearly started blogging, I do write or even copy and paste, and immediately after publishing i just copy my headline and paste it on Google, Then i would go to my social media an make posts like:
Question: Please Why is my posts not showing on Google i need help?
All because i didn’t understand that time is also a ranking factor. Having learnt this, When i create articles i just forget them foe a while before monitoring them. (i give them time to rank).
If you ask “How long will my posts take to rank Google front page?” my answer would be “It all depends on how easy your keywords are and how engaged you’ve made the content.
To make your articles come up easily, make sure what you are writing is less competitive, After writing” Share your posts on necessary social medias (though i don’t usually have time for this) but it does work.
Then Build links around the post you want to rank quickly. With this, If you post could have spent one week before ranking, it will take less than 3 days to rank top page.
Even after doing all these, and you can’t find blog ranking, don’t border about that (just keep doing your things) you will be surprised to wake up one day and see all your posts on google front page.
What am trying to say in essence is “Google is unpredicted” Just do your part and leave the rest.
People who rank front pages get the Highest sales
Many scammers understood this area very well so they build their businesses to rank top pages even though they aren’t legit and after that, they just sit back and wait for their victims gathered from Google search engine.
Visitors from search engine have a common impression which is “Any site found on Google first page is legit” whereas it doesn’t work that way.
Let’s not go too far about the top page and scam issue. Check below note.
To get more sales, More subscribers and more engagements on your website, Build it for google because visitors from search engines convert more than Visitors from every other sources
There are SEO Pro & experts but No SEO Lord
Everything about SEO has been written online. And if you read and explore them, you will become SEO expert in 2days.
One Can only be SEO Pro but not SEO lord because the business is founded by another man “How them do u expect to know everything about a business that’s not made by you?
This same reason is why you see everyone complain when Google update their algorithms” You see them on social medias, Forums and other platforms complain of how their ranking has dropped drastically” The main who owns the business has done something which you an outsider didn’t know (that’s the main reason why none is SEO Lord).
Keep doing your things Your own Way instead of doing it their own ways, But always stay updated with the latest Google algorithms so you can know where to make changes.
Learn what your customers are actually searching for
You can’t optimize your website without knowing what your customers are searching for – that much is obvious.
How do you figure this out? The best starting point is to use common sense.
Imagine that you run a hotel in California, Canada & England. It doesn’t take an SEO genius to guess that your customers are probably searching for things like:
- Hotels in California
- Place to stay in California
- Accommodation in California
Before you do anything else, think about what your customers might be searching for and jot your ideas down in a notepad. You could even ask them directly.
No need to go overboard here – a handful of ideas will do.
Done? Good. Let’s do some more research.
Figure out the most popular way people search for your business
It’s likely that some of your customers are searching for your business using the words and phrases you jotted down. Whether the majority of people are is another story.
So the first step is to figure out the most common way people search for what you do.
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You can use the ideas you’ve already jotted down to do that. Start by doing a Google search for one of the words or phrases on your list. It doesn’t matter how ridiculous or long-winded this phrase is. I’ll use a purposely silly one to prove it.
Here are the top few search results for that query:
- 30 California Hotels in United State ($27)
- California Hotels from ($54)
- California Hotels 2019
Having skimmed these results for all of 10 seconds, I can see they each have the phrase “California hotels” in the title.
This matters because websites tend to optimize their title tags for SEO, so it’s likely that these particular ones have already done some research and found that “California hotels” is the most popular way people search for places to stay in California.
But let’s not get ahead of ourselves.
There’s no guarantee that these folks know what they’re doing.
Let’s make sure this is a good main keyword to target by checking out our original search term in Ahrefs Keywords Explorer.
When we search for the same phrase in Keywords Explorer, it tells us that the Parent topic is “California hotels” with a monthly US search volume of 20,940. It also has good traffic potential.
This confirms our initial suspicions that this is a good main keyword to target.
Understand other ways people may be searching for the same thing
Let’s take a look at the SERP overview for “California hotels” in Keywords Explorer.
|30 California Hotels in United State ($27)||167||92||30||292||62||3,218||264|
|California Hotels from ($54)||89||93||32||236||73||6,566||198|
|California Hotels 2019||2.2k||87||19||44||11||2,569||238|
|Top 10 Cheap Hotels In California ($14)||2.0k||88||16||48||5||711||116|
Take note of the “Kw.” column, which shows how many keywords for which each of the top 10 web pages rank.
The average here is around 150–200 keywords.
In other words, each of these web pages gets traffic from hundreds of other long-tail and related keywords.
That means not everyone types “California hotels” into Google when searching for a place to stay in California. Other people search for the same thing in different ways.
You can start to get a sense of what these other keywords are by analyzing more Google search results.
Look for more similar and related phrases that pop up over and over again.
In this instance, we see such phrases as “hotels in California,” “California city hotels,” and “cheap hotels in California.”
These businesses have likely identified these keywords and phrases already, hence the reason they include them in their title tags.
Delve deeper into the more granular searches your customers are making daily
Now that you know how people search for your business, it’s time to delve deeper into the more granular searches people make in relation to what you do.
A simple way to start is to look at Google auto-complete results.
Go to Google and begin typing a query in the search box, but don’t hit Enter. Google will immediately suggest some additional search terms that people have used:
You can repeat this step and get more results by adding each letter of the alphabet:
If this sounds like a major hassle, head over to Keywords Explorer and check out the Search suggestions report.
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This report effectively automates the process and shows keywords generated by Google autocomplete alongside valuable SEO metrics like monthly search volume and Keyword Difficulty.
If you’re interested in learning the questions people ask (and search for), check if there’s a “People also ask” box in the Google results… or check the Questions report in Keywords Explorer:
Expand your key-phrase list by looking literally anywhere else
Google search results and professional keyword tools can give you a lot to get started with, but it’s in no way enough.
To be successful with SEO, you need to understand how people are talking about the niche you’re operating in, what problems they have, and so on.
Use every opportunity to speak to customers and take notice of the language they’re using.
Doing this in person is great, but also very time‐consuming.
So here are a few places where you can find the words people use while talking about your topic of interest:
*Forums: There are quite a few communities where people discuss traveling. For example, a simple search led me to the TripAdvisor California Travel Forum.
*Quora/Reddit: Quora is probably not the first place that comes to mind when you’re looking for travel advice, but you’d be surprised by the amount of information you can find there even on this topic. Where it comes to Reddit, the adage that there’s a sub-reddit for everything is generally true.
*Facebook/LinkedIn Groups: LinkedIn is more geared towards B2B markets, but when it comes to Facebook, there are groups for almost everything.
Any website or social network with a large number of visitors and user‐generated content can serve as a source of inspiration and keyword ideas.
Podcasts can also be a good source of inspiration…
Understand the metrics behind the key-phrases you’re targeting
Most people focus entirely on the following two metrics when doing keyword research:
- search volume (the number of monthly searches, on average).
- keyword difficulty (an estimate as to, how easy or hard it will be to appear on the first page of search results for that term).
These are important as they provide useful insights into the potential of the keyword and how difficult ranking for it is likely to be.
However, instead of looking solely at search volume, you should try to figure out the true search traffic potential for each keyword.
That way, you can focus your efforts on ranking for the ones that are likely to send the most targeted traffic your way.
Note that true traffic potential can significantly exceed the search volume of the keyword you’re researching.
How To Create pages optimized for search
Keyword research is only the first step towards attracting more organic search traffic.
You also need to make sure your pages are structured well and satisfy the person behind the search to rank for the keywords you selected.
Your optimization efforts should start with making sure that your visitors are enjoying the user experience (UX) your website provides.
Use design and typography that makes it easy to consume the content, and remove any unnecessary elements such as pop-ups, opt-in boxes, etc. that can annoy your readers.
On‐page optimization is the next step in your SEO strategy
Even targeting the most profitable keywords with the “best” content won’t help you if your pages are not optimized for search engines.
There are many ways to implement the features I discuss in the following sections, but if you’re using WordPress for your website, I first recommend installing an SEO plugin like Yoast SEO.
It’s free and simple to use, and it’s perfect for those who are new to on-page SEO.
Setting up your pages for success in the search engine involves the following:
How to Create content that aligns with ‘search intent’
Wanting to rank for a keyword doesn’t mean you deserve to, even if your traditional on-page SEO elements are on-point. That’s because of something called search intent.
In short, there are three main ‘types’ of searches people make:
- Navigational: They’re looking for a specific website, for example,‘California airport’
- Informational: They’re looking to learn more about a specific topic, ex: ‘things to do in California’
- Tran-sactional: They’re looking to purchase a specific product or service, for example, ‘book hotel in California’
Naturally, searches with a high level of commercial interest are more valuable from a business point of view since the people doing them are closer to purchasing (i.e., further down the marketing funnel) and thus more likely to spend money if they land on your site.
But search intent isn’t always crystal clear from the search query itself.
For example, take the query “best hotel in California.”
Now, you might be thinking “my hotel is the best hotel in Dublin, so this is probably a transactional term for which I can rank my homepage,” right? Not so fast.
The best way to understand the intent behind any search term is to see what pages rank for it.
The logic here is that because Google’s primary goal is to satisfy its users, their algorithm keeps a close eye on the behavior of people searching for a particular term and tries to offer results that will meet the intent of their search.
Thus, you can infer search intent by looking at the commonalities between the current top-ranking pages.
Never create content without first understanding the search intent behind the query you’re targeting.
Use short and descriptive URLs
The web address of your page sends a signal to search engines about its topic. Getting this right the first time is recommended because you should avoid changing it, if possible.
Here’s Google’s advice about URLs:
A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers).
In other words, don’t go for: freepap.com/56945602_86587356.asp
When you could go for something descriptive like: freepap.com/california-guide
The other benefit of descriptive URLs is that they often include your target keyword (or at least words and phrases from it).
That said, don’t shoehorn keywords into URLs if they look unnatural.
How to Create compelling meta titles and descriptions
Web pages have two specific features that search engines use when building up search results:
Contrary to what the name suggests, the meta title tag does not appear anywhere on your page. It merely sets the name of the browser tab, and Google and other search engines use it when showing the page in search results.
NOTE: Google doesn’t always respect the title tags you set. They sometimes choose to display something slightly different.
The title tag is a great opportunity to write a headline which:
- Includes the keyword you want the page to rank for.
- Is compelling enough to make searchers click and visit your site.
Conventional wisdom also suggests keeping yours under 60 characters to avoid truncation in full in search results. However, it’s not so much about the number of characters but rather pixels.
Therefore, it’s a good idea to use a SERP pixel tool to make sure your titles don’t get cut.
Meta descriptions are also important, mainly because they too can affect the click-through rate.
NOTE: Click through rate (CTR) is not thought to be a direct ranking factor, but it does directly affect how much traffic you get from search.
If you want to avoid the risk of truncation, your meta descriptions should not exceed ~155 characters. Use the pixel tool mentioned above to keep them within limits.
How To Use headers and sub-headers to create a logical structure
Use the standard HTML format for headers (H1 to H6) to make it easy for search engines to understand the structure of your page and the importance of each section.
Header “1” should be reserved for the on‐page title of your content and should ideally include the main keyword (or something closely related to the main keyword) that you’re targeting.
You can have more than one H1 tag per page, but we recommend sticking to one.
Header “2” should be used for the titles of the main sections on your page. They should also include the main keyword you’re targeting (whenever possible and natural – don’t shoehorn!) and are a good place to add additional (longer‐tail) keywords for which you want to rank.
Every time you go a step deeper in your content, use the next type of header, for example. Header 3 for subheadings within an H2 section, and so on.
How To Set up Schema
Schema has become a popular way to improve how your website looks in search results. e.g, you can use it to add ratings to your search results entry, thus making it more noticeable:
You Do not Rank for What You don’t Write:
This is one more reason why you shouldn’t compare your new blog traffic stats with an ancient blog no matter how hard you’ve worked on your SEO.
They have many articles than you and same SEO practices you do, they also practice so why on earth would you expect to beat their 10yrs old total traffic with your 5 Blog posts when they have succeeded in writing many well optimized articles even before your existence.
More articles means more traffic. Every new post you create have the potentials of Sending new visitors to your website. Instead of focusing in promoting my existing contents, I focus in writing more and more articles even when i know that both are good strategies of driving new visitors to my website.
People only access your site from search engines when they make queries related to what you have in your website. Therefore, To get more organic traffic
Write more articles based on what people are searching on Google and other search engines.
Make your article detailed enough because the more you make it lengthy, they more you are likely to touch more keywords and the more your chances to rank increase.
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