How to create a dashboard on Google Data Studio Free of charge
Google Data Studio – Working on your SEO takes a lot of time and effort. So, you want to be able to see if those efforts paid off, as well as keep an eye on how your site is doing.
A great way to get a quick overview of your site’s overall performance is creating a dashboard in Google Data Studio.
What’s more, you can share this dashboard with team members or colleagues, so everyone’s in the know. Sounds great, right? But, Google Data Studio offers so many options to track loads of different things, it can be a bit daunting to get started.
- Formulate a question you want to answer with your Google Data Studio dashboard
You’re not just making a dashboard for the fun of it, you want to know things. Perhaps you want to compare your blog posts to your product pages Or see how your site is doing, compared to last year.
Take some time to think about what you want to know and what the purpose of your Google Data Studio dashboard will be, so you can make optimum use of it.
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It’s very useful to know where most of your traffic is coming from, and if your main traffic sources are always the same or differ a lot.
Could you perhaps improve your mobile site? Which region do most of your visitors come from, and is that the region you’re targeting? This is how you find out!
- Make a sketch of your report and what you want to include
Now that you know what question you want your dashboard to answer, it’s a good idea to make a preliminary sketch of how your report should look.
Just take a piece of paper and make the outline, before you open a new report in Google Data Studio.
You don’t have to stick to it to the letter, but you should think about what you want to see. For Instance, what will answer your question best, a pie chart, or a table?
Name your report and add things on your Google dashboard
These are the steps you should take if you want to recreate the dashboard
- First, add the ‘Date range’. You add this first, just to be sure that everything you add afterward changes accordingly if the date changes.
- Add a chart to show Landing pages. Make sure it uses the right data.
- The next step is to add a map, to see which regions deliver the most traffic to site.
- Then we add a pie chart to see how traffic is distributed over different devices.
- To track traffic sources (Google, direct, etc.) we add another pie chart.
- Finally, add score cards to see how things are compared to last week.
- Using your Google Data Studio dashboard
Now that you’ve got your shiny new Google Data Studio dashboard, what do you use it for?
That depends, of course, on the purpose you formulated in step 1.
The dashboard we created in this video can be used to get to know the traffic to your site. And if you know what your traffic usually looks like, it’s easier to notice when something’s off and take action.
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For example, if you suddenly get much less traffic from mobile, users you should investigate what could be causing that sudden drop. You can share this dashboard with your colleagues so everyone in your team knows how the site is doing.